We often tell people that events don’t have to be very much work. To prove it, our VP of Product, Beah, decided to plan an event in one week! She wanted to see if she could put something together, get people to come out and show everyone a good time. Did she pull it off? You’ll have to watch to find out.
Do you have any tips on creating an event that doesn’t take too much planning? Let us know!
Planning An Event In One Week
When you think of an “event,” what does it look like? Hundreds of people? Thousands? At a conference center or a stadium? It doesn’t have to look like that. Even a small, low overhead event can be a very effective way to build your community. But is any event really low overhead Events are hard, right? I didn’t know the answer. So I set up an experiment!
I wanted to test if I could create an event in one week (OK, in 8 days — but, that’s just because bob was busy on Wednesday). What’s the absolute minimum I could spend, in terms of time and money? With no marketing, would anyone even show up? Luckily I had a free venue: Ticketleap HQ. You probably have a free venue too. Be scrappy. Your house? A friend’s place? A public park? Once you have a place, you can craft details around it. And this brings me to the first rule of creating an event in 1 week.
Rule #1: Work with what you got.
Event size. I capped it at 20. The lounge can handle 20 and it felt like a good number for a beer tasting. I figured if I sold at least 10 tickets, I’d be happy. Ticket cost. I had no clue. I knew that beer would be our only expense. There was no math. No spreadsheet. I looked it up in my gut ($5). Marketing. Here’s the good thing: you don’t have to market a 20 person event that hard. I got the event online, I tweeted about it, and I sent an email to our upstairs neighbors. That was it. That first day I sold 1 ticket. To my husband. And you know what? That’s OK. Most events don’t go gangbusters that first day. And now, time for…
Rule #2: Identify TWO friends who can give you feedback and a hand.
I recruited my esteemed colleagues: Bob and Alex. This was the smartest thing I did. A few days before the event, we sat down and talked about how the event would go. Their feedback plugged some holes and really brought the event to life. And that’s about it. So how’d the event go? I sold 14 tickets. I lost $22 dollars (but gained a fridge full of beer). And I spent a grand total of 3 hrs and 17 mins planning. Most importantly… it was a success. It was a success! People had a great time. They even wanted to know when the next event would be. And I had a great time too. I met some new friends and I felt pretty awesome about the whole thing.
Going to a good event is rewarding; creating a good event is even better. And this stuff only gets easier. Next time. I bet I could fly in under 3 hours and probably keep the whole thing in the black.
So what’s your idea? Grab a couple of friends and get started.