What Sold Out Events Have In Common

When you are organizing an event, there’s nothing better than having all of your tickets sell out. If you think the only thing you can do to sell out is to lower your ticket price, watch on. We’re sharing some secrets compiled for thousands of sold out events to see what they have in common.

Transcript:

What Sold Out Events Have In Common

We took a look at thousands of sold out events on Ticketleap to figure out what they had in common. Using some science, or at least some numbers, here’s what we discovered.

There is no magic number for ticket price. The median ticket price for sold out events is $20. People are totally willing to give up their Andrew Jacksons to come to your event. But guess what? That’s close to the median ticket price for all events and ticket prices vary dramatically. You don’t need to make your event super cheap to sell out, but you DO need to give people a good reason to come.  If you’re an established brand, that reason is obvious. If you are trying to build your brand, you just need to stack the value of your event more heavily on the side of food, drink, known guests, novelty, fun…all that good stuff!

The median size of sold out events is only 35 people. Yes, obviously it’s easier to sell out when there are fewer tickets to sell. But the point is: that’s A-OK! A 35 person event can be really effective. For one thing, these are sold out events. They could have had more tickets but they CHOSE to keep it small. They’re onto something; smaller events are simply great for building connections with people, and growing your community. Another thing, selling out feels good! The space you booked will be full, and with a sold out event under your belt, it will be easier to sell tickets next time.

It’s harder to sell out during prime time. There’s probably a natural time for your event to take place. This intel shouldn’t change that, but know this: a higher percent of events sell out during the day, than they do in the early evening. If you’re planning on having an event between 6pm and 8pm you’re going to have to work a little harder to sell out.

The best way to market your event is through word of mouth. This chart shows data from a brand that regularly sells out events through Ticketleap. Yes, that says 47% of all tickets sold were directly influenced by comments on Facebook. If you want to sell out, give people a really easy way to share with their networks, and give them enough time for the word to spread. How much time? Sold out events sold their first ticket 32 days in advance of their event, compared to 20 days for events that didn’t sell out.

Put these tips from sold out events into practice and before you know it you’ll be consistently selling out your event too. And the great thing about events, unlike an ad you don’t have to start from scratch each time. As more people come to your events and your community grows, you have a bigger base of people interested in what you’re up to next.

 

4 Comments
  1. Edward Mero 3 years ago

    We are holding an out door music and art festival
    August 29 th at Snipes Farm 10 bands we need to be successful as we want to do this every year. We want to engage leap to assist with our ticket sales

    • Author
      Sarah Lang 2 years ago

      Hi Edward,
      An outdoor music and art festival sounds awesome! Is this the first one you are organizing? What sort of help are you looking for?
      Let us know!

  2. Amelia 2 years ago

    This video content was particularly helpful! Thank you so much for gathering and sharing those stats, please keep more statistical videos coming!!

  3. […] unindo assessoria de imprensa e um trabalho eficiente nas redes sociais. De acordo com uma pesquisa feita pelo Events University, 47% da venda dos tickets dos eventos pesquisados por eles foram […]

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