We look at hundreds of events every day (no exaggeration). So at this point, we know a thing or two about why some event pages work and others don’t. Here’s a list of a few things we see all the time that you can improve without too much effort. What we’re saying here is that these changes are totally worth your time.
Have you covered all the details people will be wondering about on your event page? It’s more difficult than you’d think it would be. The best thing to do is to have someone else read it, you’ll find out really fast if you’ve left anything out! Some quick things to remember include:
Key writing tip: make it easy for people to scan quickly, not just a solid block of text.
Here’s one valuable, short piece of advice for a killer page: Have an image that captures the feel of your event, with no text on it. Whether you have a Ticketleap event page, a Facebook event page or something on your own website, strong images speak for themselves. There’s an entire Events University piece on this, so if you aren’t sure what to do, check it out.
You know that corner of the Internet that you call home? That’s the first place people look for news about you. That’s why you should clearly share event and ticket information there. It’s great to show that information off somewhere on your homepage, but having Events as a separate page also works.
We’ve got you covered on how to pick a hashtag for your event, but that’s not all! You gotta share stuff on Facebook, Twitter, or anywhere else your event goers hang out. If you can’t figure out what to share that doesn’t just seem like you are constantly saying, ‘COME TO MY EVENT,” then try some, or all, of these:
What about stuff to share *before* the event? Forget the swag t-shirt, what about an awesome shirt you can send out to get people excited? A well designed shirt could be the walking billboard you’ve always dreamed about to sell more tickets! If not, what about creating a shareable video that relates to your event? Instead of asking people to share your event, you’re positively associating yourself with great, shared content.