Maybe you've noticed that you have a ton of really great, really single people in your life and maybe that’s the universe telling you to run a singles event! Singles events are far from their brokenhearted reputations. They can be high energy events, where people arrive excited to connect. Running a singles event can be more fun and less work than other traditional events. Often, you can buddy up with an existing event, even just planning an activity before or after something else. If you're sitting at your desk and thinking you might do it, here's our cheat sheet to running your first singles event.
Decide whether you want your event to be low key or high energy. This will help determine who your ideal single ticket buyer is - a younger crowd might be more attracted to an event with a lot of action and distraction, and a more sophisticated group might appreciate something more intimate and less stimulating.
You still need something that sets your singles event apart from others, so what unique opportunity are you bringing? Host your singles event in conjunction with a walking tour of your downtown, having a tailgate party before the football game, enjoying a speaker at a community college, or a poetry reading at a local bookstore. Choose a draw that gives people a common ground that they can use to break the ice.
Your venue will be a big determining factor in how much work you’ll need to put into your event. If we look at the examples above, a tailgate party will take more set up and effort on your part than a walking tour that heads to a coffee shop afterward. Wherever you choose to host your mingling session, make sure to check in with the venue so that they know you're coming (and possibly even set aside a few tables for you), and they can be prepared for your crowd.
Depending on what you are using to draw your guests in to attend, you might not need any activities, but it's always good to have a few light-hearted games and icebreakers in your back pocket. If you're planning a singles event with a quick turnaround, go for something more simple - having people write the title of their favorite movie on their nametag, it can be as easy as that. Other games that create inclusivity and energy are Great Minds Think Alike, where everyone tries to guess the same answer to questions or Conversation Cards, where people pull cards from a jar and answer the questions to get the conversation going.
Depending on your ticket price, you can decide if you want to include food and beverage. A lower price point might encourage a higher number of people to buy tickets, but lots of people are happy to have a drink ticket or appetizers as a part of the price. Singles events can be a little unnerving, and people like to have something to hang on to as they meet new people. See if your venue has a custom cocktail they can offer on the night of or even a drink special. If you decide to have food, make sure it's easy to eat - nothing messy. Don't force people into the awkward situation of trying to balance plates and wine glasses while they talk, or accidentally spill something covered in tomato sauce down the front of their shirt.
Your ticket price depends on all of the above - if you are partnering with an event that has its own ticket price, set up your ticketing page with one ticket price that includes entry to both events as opposed to asking them to buy two separate tickets. PRO TIP: you might get a group booking discount if you get more than 10 people! For every drink ticket you give to guests, add $5 to your price, and for food, you can comfortably add $10-$15 for each ticket. Hopefully, you can find a mix and mingle venue that won't charge you a rental fee; otherwise you'll need to account for that as well.