What Makes An Event Website Effective (And Sells Some Tickets)

Great event? Check. Amazing venue? Check. Sponsors> Check. Decor? Check. Tickets? Not so much. What is happening? Everything is all lined up, so why aren't people snapping them up? 

Selling tickets to your event is hard enough, and if your event page makes it harder, there is nothing more annoying. If your event page isn't working, you’ll be able to see it through your web stats. 

Let's say you have some ads running on social media and you have had lots of success with the ads. It says 100 people clicked on the ads, and you're paying a good price per click, boom! But then you go to your ticketing website, and you've only sold two tickets. That's a problem, and the problem tells us that it isn't your ads, because they are driving traffic to the right place. It just the right place isn't doing the right thing. 

At Ticketleap, we spent an unreasonable amount of time developing our customizable ticketing platform, so we know exactly what kind of layout that will help convert your visitors into ticket buyers. We created something professional, but that also allows you to be creative with colors and images. So while we're the wizards behind the curtain, there's still plenty of work for you to make sure your page is effective.  

Writing A Great Description:

Stick to the meaty parts of your event and be sure to include what you are doing, how you are doing it, how well you plan to do it, and what your guests will get out of it. Your event description should be a place where you are educating your guests on the value they're going to get from you! Don't get too fluffy with what you're writing here--your website visitors are already curious enough to have clicked through to your website. You want to inform and then stand back to let them buy. 

Have Some Great Images:

Images of your event space are a great way to communicate the experience of your event. Your space can speak to the atmosphere and vibe and the size and scoop. Plus, a wicked-looking venue is hard to say no to, so. If you're bringing in artists or speakers, ask them if they have some approved images that you can use to help translate what the event is going to feel like. 

Double Up For Mobile:

What does this phrase even mean? It means to double-check how your event page looks on a computer screen as well as on a mobile device. 20% of purchases are made via mobile (and depending on your audience demographics, possibly more), so you want to make sure your site looks slick on a handheld as well. 

Back to all the research and work we did creating Ticketleap’s event pages; it's worth going in and playing around with it, so you can get a feel for how they work. With multiple payment options, we help you sell your tickets and get paid fast. 






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