They say that a picture is worth a thousand words. But when it comes to convincing people to buy a ticket online, we think it’s even more valuable than that. An image is a great, fast way for people to know what your event is all about. We could talk about this ad nauseam, but instead, we thought we’d show you a few pictures instead. See what we did there?
For example, if I say to you, “Come to my event. It’s in a parking lot, but we’re going to put some chairs out there and it’ll be real cool.” Would you register right away? I mean, probably not. But look how this photo totally sets the mood! I saw this and immediately wanted to go.
Your picture doesn’t need to be a image of the event, though. Check out this hero image from an event featuring Philadelphia’s super cool ice cream company, Little Baby’s Ice Cream. It shows off some delicious ice cream, and also shows how quirky the company is.
Another idea – if you have a recognizable speaker coming, put them front and center on your event page.
We’ve convinced you, but wait! You need to figure out how to get a great image and you’re not a photographer or a particularly designer-y person. WHAT DO YOU DO? If there’s one thing you take away from this post, it’s to please stop using the PDF flyer that someone made for print.
Seriously, they’re hideous.
Instead, start by coming up with a few adjectives of how you’d like people to feel at your event. Then use these to search for a great stock photo. Our top 3 choices for finding stock photos are The Stocks, Snapwi.re, and Stocksy. You can also contact that venue or the speaker and ask them for a photo. Don’t forget, you can always just set up a mini photo-shoot with your smartphone.
Once you’ve got an image that will work, it’s easy to get it looking perfect with free, photo editing tools. Our customer success team always uses Pixlr, but try a few out and see which one you like the best.